Privacy Policy & Data Protection

1. INTRODUCTION

1.1 This Privacy Policy, which was last updated on 15 February 2026, sets out the data processing practices carried out by Nine Casino. At Nine Casino we are committed to being clear, transparent, and open about what personal data we collect, and how and why we use it. This page therefore provides detailed information about our practices.

1.2 Our Policy explains how we use your personal data, whether you are visiting our website, making a deposit, or playing our games. This Policy includes information about your data privacy rights, the circumstances in which we share and obtain information about you, and how we use it to personalise the marketing you receive. We encourage you to read all sections carefully.

1.3 If we make any material updates to this Policy, we will inform you by email or through a prominent notice on our website.

1.4 Please note that all our employees undertake regular training on information security and are required to comply with confidentiality obligations as well as internal policies and procedures whenever they handle your information.

2. PRIVACY POLICY PROMISE

2.1 Nine Casino values and respects the privacy of every customer. Your privacy is important both to you and to us, and we make the following promise to you:

2.2 Nine Casino is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We will always keep your personal information safe. We will be clear and open with you about why we collect your personal information and how we use it. Where you have choices or rights, we will explain them to you and respect your wishes.

2.3 In order to process withdrawals, players may be required to wager active deposited amounts at least once prior to withdrawal. This procedure is in line with anti-money laundering practices required under UK regulations.

2.4 The Company reserves the right to use additional procedures and means to verify a client’s identity (Know Your Client) when effecting deposits into the account. This may include requesting a selfie with identification documents, proof of address, or other verification materials. Until an account is fully verified in accordance with our obligations under the Gambling Commission regulations, no withdrawals will be processed.

2.5 The Company reserves the right to contact you by phone on the number provided in your account as part of our verification procedures.

3. WHAT PERSONAL INFORMATION IS GATHERED AND WHEN

3.1 When registering an account, we may collect:

your personal details, such as your name, email address, postal address, telephone number, and date of birth
photographic identification and proof of address documents for due diligence purposes
financial details, including source of funds information where required
your account login details, such as your username and password

3.2 Through your use of our Services, we may collect:

information about how you interact with our products and website
information about your online browsing behaviour on the Website – please see our Cookies Policy for more details
information about any devices you have used to access our Services, including device model, operating system, IP address, browser type, and mobile device identifier
recordings of phone calls – we may monitor or record calls with you for training purposes, to resolve queries, to comply with regulatory requirements, and to detect or prevent fraud
information you share with us voluntarily or make public, such as social media profiles

3.3 Special categories of data

Personal data collected by Nine Casino may include special categories of data, such as data revealing health information where this relates to responsible gambling measures
We have implemented additional measures to protect your sensitive personal data and maintain its confidentiality, as set out in Section 8 below

4. WHY DO WE COLLECT YOUR PERSONAL DATA AND ON WHAT BASIS

4.1 We recognise the trust and confidence our customers place in us. Nine Casino is open about why we collect your data. Collecting your information is essential for providing you with the services and products you request. Additionally, your data is used to personalise and improve your experience and to contact you with important information. In some cases, we are required to collect and use your information to comply with legal obligations. Under UK data protection laws, we must identify a specified lawful basis for processing your personal information, and we rely on different bases for different activities.

4.2 Under contract – where processing is necessary for the performance of a contract to which you are a party. Our Terms and Conditions, which you accepted at registration, set out the terms of the contract and the services we will provide, including:

to make our services available to you as part of our contract
to provide gaming and betting services, activities, or online content, and to deal with your requests and inquiries
for service administration purposes, such as password reminders, service messages about site maintenance, updates to our policies, and notifications regarding dormant accounts
to process your transactions

4.3 Under legitimate interests – where processing is necessary for the purposes set out below, except where our interests are overridden by your interests, rights, or freedoms. To determine whether we may process your data on this basis, we consider factors such as what you were told at the time you provided your data, your expectations regarding processing, the nature of the data, and the impact of processing on you.

4.3.1 To personalise your experience

to offer a more relevant, tailored service, including using your playing history to provide personalised recommendations
if you are signed in or subscribed to our marketing offers, you will receive a personalised service. You may unsubscribe from marketing offers or disable personalisation by contacting Customer Service or our Data Protection Officer

4.3.2 To improve our services and products

to provide you with the most user-friendly online navigation experience
for analysis and research purposes to improve the services offered by Nine Casino
testing new systems and checking upgrades to existing systems
evaluating the effectiveness of marketing and for market research and training
customer modelling, statistical and trend analysis for developing and improving products and services

4.3.3 To contact and interact with you

to contact you about our services by phone, email, post, or social media
to manage promotions and competitions you choose to enter
to invite you to participate in customer surveys, questionnaires, and other market research activities. You are not required to participate, and choosing not to will not affect your ability to use our services
to respond to your queries and complaints

4.3.4 To make your game safer and more enjoyable

to deter, prevent, or detect the use of unauthorised third-party software
to deter, prevent, or detect any activities conducted in breach of our Terms and Conditions
to perform affordability checks to ensure you have sufficient funds to use our Services, as required by Gambling Commission guidance

4.4 Special categories of data

We will only process special categories of data where:

you have given us your explicit consent
the data has been made public by you
it is necessary for the establishment, exercise, or defence of legal claims
it is necessary for reasons of substantial public interest on the basis of UK law

5. WHEN DO WE SHARE YOUR PERSONAL INFORMATION

5.1 Generally, we do not share your personal information with third parties for marketing purposes. However, there are circumstances where we share your personal data with other companies, with third parties that provide services on our behalf, and with other third parties in the course of complying with our legal obligations.

5.2 We may share personal data with third parties in the following circumstances:

when required to do so by any regulatory body, including the Gambling Commission, or under any legal provision contained in governing law
when instructing financial institutions to disclose information as requested by regulators in respect of your account
in order to establish, exercise, or defend our legal rights
for verification, affordability checks, and fraud detection purposes
with service providers enabling us to provide our services, including technology services, data storage, payment processing, and relevant online advertising
with external auditors carrying out independent checks as part of our accreditations and regulatory compliance
to an organisation we sell or transfer (or enter negotiations to sell or transfer) any of our businesses or any rights or obligations under any agreement with you. If such transfer proceeds, the receiving organisation may use your personal data in the same way as us
to any other successors in title to our business
with the relevant regulator regarding self-exclusion issues
in connection with any merger or business sale, where customer personal information may be included in the transfer. We will inform you prior to affecting such transfer

6. HOW LONG WILL NINE CASINO KEEP MY DATA

6.1 We will only retain your information for as long as needed to fulfil the purposes for which it was collected.

6.2 While you are a customer, we retain your information to meet our legal and contractual requirements. When you cease using Nine Casino Services, we are obliged to retain your personal information for a minimum of five years in conformity with UK anti-money laundering legislation and Gambling Commission requirements. Reasons for retention include:

to comply with legal obligations under UK laws, including anti-money laundering regulations and licensing requirements
to establish or defend legal claims which may be made against us
to comply with our contractual obligations and rights in relation to the information involved
our legitimate interests where we have carried out balancing tests
to comply with guidelines issued by the Information Commissioner’s Office and other relevant data protection authorities

7. YOUR RIGHTS AND CHOICES OVER YOUR PERSONAL INFORMATION

7.1 Under UK data protection law and subject to certain conditions, you have a number of rights concerning the personal information we hold about you. These rights include:

the right to access, amend, and erase the personal information we hold about you
the right to object to the processing of your data
the right to withdraw consent
the right to data portability
the right to complain to the Information Commissioner’s Office if you are concerned with how we process your information
rights relating to automated decision-making and profiling

7.2 The personal information we request at registration is compulsory unless indicated as optional. We require this information to process your registration, contact you, and comply with gambling and financial laws. If you do not wish to provide such personal information, you will not be able to use our services.

7.3 Right to access and rectify information

You have the right to request a copy of the personal information we hold about you, known as a data subject access request. You also have the right to request that information which is incorrect or outdated be updated or removed.

7.4 Right to delete your data (right to be forgotten)

In some circumstances, you may ask us to erase the personal information we hold about you, including when:

the information is no longer necessary for the purpose for which it was collected
you previously gave consent but decide to withdraw it, and we cannot justify another legal ground for processing
we process your information based on our legitimate interests and cannot demonstrate overriding legitimate grounds to continue
we do not have a lawful ground under data protection law to process your information
the data must be erased to comply with a legal requirement

This right is subject to mandatory retention periods under UK law.

7.5 Right to restrict processing

You have the right to ask us to restrict or block the processing of your personal information. When processing is restricted, we may still store your information but will not use it further. We maintain records of individuals who have requested restriction to ensure compliance. This right applies when:

you dispute the accuracy of the personal information while we verify matters
the processing is unlawful, and you object to erasure and request restriction instead
we no longer need the data, but you require it to establish, exercise, or defend a legal claim
we process your information for our legitimate business interests but you object, while we verify the grounds for continued processing

7.6 Right to data portability

You have the right to receive personal information you provide to us in a commonly used machine-readable format. This allows you to obtain and reuse your information for your own purposes across different services. This right applies when:

the processing is based on your consent or is necessary for the performance of a contract
the information is processed solely by automated means

7.7 Right to object

Based on your particular situation, you may object to the processing of your personal information where it is:

based on our legitimate business interests, including profiling
carried out for research and statistical purposes

You also have the right to object to the use of your personal information for direct marketing purposes, including profiling related to such marketing.

7.8 Right to withdraw consent

Where we rely on your consent as the basis for processing your personal information, such as for marketing communications, you have the right to withdraw your consent at any time. We provide an unsubscribe option in every marketing communication.

7.9 Rights related to automated decision-making, including profiling

We may use automated systems to make decisions based on your personal information. This helps ensure our decisions are quick, fair, efficient, and correct. These automated decisions may affect the products, services, or features we offer you, or your ability to use our services.

Automated decision-making may be used in the following situations:

tailoring products and services – we may place you in groups with similar customers to study preferences and needs, and offer a more tailored experience
detecting fraud – we use your personal information to help detect if your account may be involved in fraud or money laundering. If we identify a risk, we may block or suspend the account
opening an account – when you open an account, we check that the product or service is appropriate for you based on the information we hold, including age, residency, and financial position checks
risk assessment connected to your betting activity

UK data protection law seeks to safeguard individuals against harm arising from solely automated decision-making, including profiling, that produces legal or similarly significant effects. You have the right not to be subject to a decision based solely on automated processing where it has such effects.

This right does not apply where the processing is:

necessary for entering into or performing a contract with you
authorised by law
based on your explicit consent

We will respond to any request without delay and within one month of receipt. This period may be extended by a further month if necessary, considering the complexity and number of requests. If we reject your request, we will provide relevant justification. Where requests do not meet data protection law requirements, we reserve the right to impose a reasonable fee or reject the request.

8. SECURITY OF YOUR DATA AND CONFIDENTIALITY

8.1 We are committed to protecting the personal information you entrust to us. We take all reasonable steps to ensure that information collected through Nine Casino is treated securely and in line with this Privacy Policy and strict data protection standards. We have adopted robust procedures and technologies to protect your data from unauthorised access and improper use.

8.2 Our payment providers encrypt your financial details. We are dedicated to protecting our customers’ confidential information and collaborate only with reputable payment providers.

8.3 The security of our systems and applications is tested regularly by third-party security experts. We maintain intrusion detection systems that monitor network traffic for signs of attacks or intrusions.

8.4 We have a dedicated fraud prevention team and advanced systems in place to detect and prevent suspicious activity, ensuring Nine Casino remains a secure platform.

8.5 Any account involved in suspicious activity will be suspended and investigated. If you have any doubts about activity on your account, including unrecognised transactions or unexpected balance changes, please contact us immediately.

8.6 Nine Casino uses SSL encryption to ensure the confidentiality of your information during data transmission. We do not collect, store, or transfer your full payment card data; payment operations are carried out through our payment partners’ secure servers.

9. COMPLAINTS

9.1 If you wish to raise a complaint about how we have handled your personal data, please contact our Data Protection Officer, and we will investigate the matter.

9.2 If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law, you may complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

10. CHANGES TO THE PRIVACY POLICY

10.1 This Privacy Policy may be updated from time to time to reflect changes in our practices or regulatory requirements. The date of the most recent revision appears at the beginning of this Policy. If you do not agree to any changes, please do not continue to use our Services. By continuing to use our Services after changes take effect, you will be deemed to have accepted the updated Privacy Policy.

10.2 If significant changes are made to the Privacy Policy, particularly affecting how we use your personal information, we will provide prominent notice, including by email where appropriate. Where required, we will seek your express acceptance of such changes to continue using our Services.

11. YOUR OBLIGATIONS

11.1 By using Nine Casino and providing your personal data, you acknowledge that you are required to provide accurate, complete, and up-to-date information as requested. You must inform us of any changes to your information to ensure it remains current and accurate.

11.2 If you are found to be in breach of your obligations, or if we have reasonable suspicion that the information you provide is false, incomplete, or otherwise contrary to data protection law or this Privacy Policy, we retain the right to reject your registration application or to suspend or terminate your account immediately without notice. In such circumstances, you shall have no right to compensation.